The Commercial Interior Design Association, IIDA, reported a “robust expansion” in design projects in 2018 when compared to 2017. Most of the growth occurred in the Eastern US, but all regions of the country showed an index value greater than 60, which indicates a steady amount of growth. In addition to this, there were significant gains in design projects in the hospitality industry.
The IIDA has hope that this report can be used by firms to understand how commercial design companies are doing across different regions and market segments. The information found in these reports can be used by leaders in the industry to find out if a new region is viable. For example, if a region has shown steady growth, it could lower the risk of opening a new office location in that particular area.
When we further look at the data from 2018, we can see that the workplace and hospitality sectors showed the best growth across the country. These industries outpaced healthcare, education, and other commercial industries. Additionally, there is the fact that the report shows that the growth is widespread, and it was quite significant in certain regions of the country. The Midwest and East Coast showed the greatest expansion in general. Large-scale interior design projects increased across the nation, but it was extra-large in the South.
Members of the IIDA, along with the organization’s board of directors, have been discussing the data points that might be missing that could ultimately help them to improve their practices and move into new markets. The report, which looked at 77 different interior design offices expertly categorized more than 14,000 projects by market sector, region, and project size.
People interested can use this report to get information on locations to expand, but they can also offer information to firm leaders and members that are working in the commercial interior design industry. The goal is to create a method to stop focusing so much on billings, but instead focus on project types and sizes.